Hard Rock Bet is now the official sportsbook partner of the NBA’s Miami Heat. [Image: Shutterstock.com]
The Miami Heat have named Hard Rock Bet their official sportsbook partner. The two parties plan to offer unique fan experiences, including courtside VIP access to games for certain bettors.
Other features of the agreement will include Hard Rock Bet signage appearing around Kaseya Center, digital campaigns, and entertainment during games.
“two well-established Florida brands” joining forces
Talking about the deal, Miami Heat Vice President of Corporate Partnerships Glen Oskin spoke about the “two well-established Florida brands” joining forces to entertain fans with innovative experiences.
Hard Rock Bet is the only legal sportsbook in Florida, holding monopoly control through the Seminole Tribe’s gaming compact with the state. In April, a deal was struck with the NHL’s Florida Panthers to become the team’s official partner.
